How to grow on Lens: Episode 0 to 500 followers 🔥

11 Tactics on what works to start getting momentum with your Lens account

In the last year, exploring Lens* 🌿 has been an extraordinary adventure 🚀🚀🚀.
Just crazy how I enjoyed this new way of connecting with so many apps** and a community by spreading content and thoughts to as many people as possible.

I grew my account to almost 15k followers, with no previous big profiles on other platforms and with no secret.
A lot of trial and error with quick actions, connecting with other liked minded people, and enjoying the process. Being profile #306 has helped as well 😇.

This experience taught me that communicating and talking to people makes me happy. And I want to believe that I am good at it 🤟.

So I started asking myself what works and what doesn't, and I discovered that what is good for me may affect you differently.

In this article, I will suggest ways to become relevant on Lens 🌿 before you have reached your first 500 followers. It is a stage in which getting noticed is not immediate, and sometimes you can have the feeling that you are just posting in the void.

But no worries, you simply need to know what to do 💪.

Let's start! 🔥

1. What works for big accounts doesn't work for you.

Simple like this.
How many of us are disappointed because what they produce is not noticed, while low-quality content by big accounts gets a lot of comments, likes, mirrors, and collects?
Life could be unfair, but not on this matter.

Big accounts have extensive attention because their content goes to a broader community by default.
A decent or even lousy post could be enough for them to get attention.

So, don't copy strategies from accounts with more visibility than yours. Understand that you are different.

2. Make a lot of comments 📝.

Don't expect other people to come and talk to you. Talk to them by yourself. You want to be visible in posts with good interactions to get noticed.

Find interesting content and comment with your insights, try to give value to the community, and try to be relevant to other people.

3. Find and engage with the top brands and creators you like most 🔎.

Posts are important, but connecting with others is even more critical.
Lens is a very friendly ecosystem, so don't be shy and start providing value and connecting with top brands and creators.

Need help to figure out where to start?

Check https://creators.madfinance.xyz/creators/leaderboard and https://leaderboard.withlens.app/, find the active accounts you like most, and start interacting with them daily.

It will take no time to get noticed. Few people are doing it consistently.

4. Start with a niche.

Try to cover only a few things. Understand what kind of content you want to create and start with it.

This will allow you to focus and make it easier for other accounts to associate you with a subject, content, or media.

5. Move fast ⚡️.

Produce fast, put things out quickly, and iterate.
Quality doesn't come with overthinking but with repetition.

The more you produce, the better you will become.

6. Don’t be obsessed with numbers 🔢.

This one could be a contradiction, but let me explain it.

We are discussing numbers here, but if numbers become your obsession, you focus too much on them and lose focus on the journey.

Only search for wins that will leave you something long-term.

7. Don’t try to monetize your content too early.

Unless you are an artist or are famous on other social media, you should not try to get paid for your content too early.

Doing so risks harming your growth by reducing virality chances.

Monetization should not be your focus until you have a community supporting your content, and today just a few creators have reached this status on Lens.

8. Get inspired by others.

Learn what works on the platform from other creators like you, and get inspired 🔮.

For example, one thing that worked well for me when I had less than 100 followers was adding one gif in many posts so that collecting them would reward the collectors. 

There is so much innovation possible in the platform. Look at all the possible things by checking what others are doing.

Just remember that what works today does not necessarily work tomorrow.

9. Be an engineer, not a marketer.

Data is everything 📊. In content creation as well.
Data in Lens is so public that anyone can look deeper at it and understand what's behind every interaction.

So, as soon as you gain momentum, keep generating interactions and learn from them.
Enjoy the short feedback loop that Lens gives you to understand what works and learn from it.

It will make you a better creator.

10. Don't produce something you don't care about.

Be yourself. Don't try to please others to get more visibility. It's ok to not care about something.

You can be forever associated with the content you produce, so make sure that what you put out is something you care about.

11. Enjoy the process ⚙️.

Whatever you do, make sure that you like doing it. Don't do things you don't want just because of a potential reward or to be cool.

Make sure that if you start creating content, it is something you want to do, not something other people told you should do.

To sum it up

The Lens 🌿 journey is fantastic, and it's still a playground to experiment with content creation and app development.

I hope you can benefit from these 11 tactics and appreciate this content. Please consider subscribing to this newsletter if you found this article helpful.

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* Lens is a social media infrastructure that uses the blockchain to enable many apps in a decentralized way. Imagine it like all social media platforms sharing the same backend, so your Twitter followers are also on your Youtube or LinkedIn. It's your content and your connections.

** Some of the most used Lens apps are https://lenster.xyz/ and https://lenstube.xyz/. An extensive list of all the projects built on top of Lens is available here: https://github.com/0xJuancito/awesome-lens-protocol